We exist because we love what we do.
Other than our silly yet sophisticated mascot, no one at Uncle Goose wears a suit to work.
It’s not that we don’t care how we look. Take one glance at our products, and you’ll see how much we love inspired design.
As artists and creative craftspeople, we can’t take ourselves suit-and-tie seriously.
Uncle Goose makes wooden toys and decor.
We handcraft our products in Grand Rapids, Michigan, using choice materials from around the Great Lakes.
And yes, we are 100% made in the USA.
The Uncle Goose story has a little bit of everything:
Creative madness, sibling rivalry, death, re-birth and evil bankers. It’s been a topsy-turvy 3+ decades.
Here are some of our highlights and low points...
Once upon a time...
William Bultman is shocked and dismayed to discover no one in America seems to be making wood blocks. Bultman begins hand-manufacturing classic wood alphabet blocks in Grand Rapids, Michigan.
A dad and two boys
Bultman's two sons - Scott and Pete - join their dad and begin working at Uncle Goose.
Made beautiful toys
As the national economy tanks, Uncle Goose sales skyrocket. When times are tight, parents and grandparents invest in quality toys.
Faced some hard knocks
A tough time for the family. William Bultman dies. Scott and Pete Bultman take over Uncle Goose with heavy hearts.
Kept making great blocks
When economy booms, demand for high-quality ABC blocks dwindles. Uncle Goose creates innovative new product lines like foreign language and specialty blocks.
Fought with villains
Evil banking practices almost destroy the company. Scott leaves Uncle Goose, mom comes to the rescue. Pete becomes president.
Ideas by the zillions
Uncle Goose creates 18 different foreign language block sets. Other new product lines include Arabic, Hieroglyphics, Periodic Table, Chinese, lowercase abc, and Braille.
The goose grew a new face
Uncle Goose gets a new logo. This inspires a fresh, design-forward approach for the entire company.
Even went into space
Uncle Goose experiences a creative Renaissance. Innovative new products like Planet Blocks and Women Who Dared Blocks thrive in this era.
There's no end to the laughter...in our happily ever after.
The Uncle Goose story continues. We're thriving with product lines like Cubelings and Moon Phase Blocks. Expect even more innovative new lines in the future.