The Artistry of
Block Making

Meet Your Uncle Goose

Other than our silly yet sophisticated mascot, no one at Uncle Goose wears a suit to work. It's not that we don't care how we look. Take one glance at our products, and you'll see how much we love inspired design. As artists and creative craftspeople, we can’t take ourselves suit-and-tie seriously.

Uncle Goose makes wooden blocks. We handcraft every set in Grand Rapids, Michigan, using choice materials from around the Great Lakes. And yes, we are 100% made in the USA.


As you might suspect, working at a toy company can be an entertaining way to earn a living. A spirited worker might concoct a contest based on how graceful we can look while packing products. An embossing mishap once transformed into a 15,000 block castle in the middle of the shop floor… all for a social media post. And during the holiday rush, at least one of our employees will embrace the cliché and dress like a frolicsome yet hardworking elf.


While we're a playful lot, we’re also socially and environmentally considerate. We source our products using fast-growing sustainable basswood. And Uncle Goose uses non-toxic, child-safe inks on all our blocks.


out of 7 world continents carry our blocks
Drool-worthy Sets
languages, both popular and arcane
hours in our standard workday

We feel flattered when we see our blocks featured in exalted locales all over the world. You’ll discover our products in museums, boutiques, design shops, and toy stores. And of course, you’ll find us in your smartest friends’ playrooms and nurseries.

However, life is about so much more than looking good and being seen in all the right places. For us, it’s about fun, creativity, and thoughtfulness. Uncle Goose exists because we love what we do. We don't want to imagine a world without our timeless, hand-made wooden blocks.