The Cosmogony of Uncle Goose
Uncle Goose sometimes feels like that eccentric yet eloquent friend of yours that seems to have stepped out of an O. Henry short story from the late 19th century. After all, ours is a company that stepped back over one hundred years in time to hand-manufacture classic wood alphabet blocks in an era of computer games and digital toys.
Top hat. Bow tie. Spats. Our Uncle Goose logo sports the affects of an upper class gentleman of the 1800’s. Today, a top hat is frequently worn ironically as a symbol of an out-of-touch aristocrat. The garb of our handsome Uncle Goose character evokes a spirit of fun and mischief, slyly tipping his topper to the fashion sensibilities of a bygone era.
Like our logo, we, too, are throwbacks to this simpler time. And we also appreciate the irony. Not many can be sophisticated and silly at the same time. Uncle Goose manages to do just that.
We labor over our products with the work ethic and artistry of midwestern elves from the 1800’s. Other than Santa, very few people you know personally still hand manufacture wood toys. We seem to be pressing against an invisible boundary that lies between what is possible and what is practical.
As modern business people, we realize that hand-manufacturing toy blocks is seen as an unlikely and maybe even unfashionable thing to do. It’s passé. It’s outmoded. It’s out of step with our fast-paced, high-tech world. But as artists, not creating blocks seems completely unreasonable... and maybe even dangerous.
We can’t even imagine living in a world without alphabet blocks. If Uncle Goose didn’t bother to craft them, this iconic toy might very well become extinct.
We simply couldn’t stand to live in that world. Blocks inspire. In particular, our blocks are fascinating to those who long to feel inspired by sensual participation in the physical realm.
We make blocks that somehow just feel right to us. For example, we’re in the process of creating a Cherokee language alphabet block set. Not because there’s this huge demand for Cherokee language blocks. There isn’t. The Cherokee culture is on the verge of blinking out of existence. Preserving and honoring an endangered language feels like the right thing to do, even if there’s no profit in it.
We’re really in love with learning, design, and creativity. And we love blocks. So this is what we do, and how we approach our craft. It’s simple, creative, old-fashioned, and maybe a little quirky; but that’s the essence of Uncle Goose Toys.